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Data Driven Attribution or Media Mix Modelling?
Data Driven Attribution and Media Mix Modelling (MMM) both help marketers understand marketing channel performance and return on investment. While it’s true that both help to measure marketing success,...
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Marketer’s Guide to Digital Dashboards- Webinar Q&A
In our most recent webinar, Marketer’s Guide to Digital Dashboards, Cardinal Path’s panel of experts, which included Charlotte Bourne, Mark Tallman, and special guest Stephane Hamel, shared insights...
View ArticleDashboard Best Practices
For many organizations, even those with sophisticated tools and practices, getting the right data, and more importantly, the insights – to the right people at the right time is difficult. With...
View ArticleSupercharge Your B2B Dashboards with Predictive Analytics!
Businesses that belong to the B2B space have unique KPIs and reporting needs. This is because of the way they sell, it’s different, which means that the way that they measure is also different. Instead...
View ArticleThe Cardinal Path Data Science Team Weighs in on Their Favorite Conference...
There are many great conferences hosted on the subject of data science by different programming and community groups along with industry heavy hitters. Since it’s data science month at Cardinal Path,...
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